李海凌,刘克剑.基于隔栅-模糊 Borda 数的产品包装多视角评价模型[J].包装工程,2013,34(3):5-7,25. LI Hai-ling,LIU Ke-jian.Multi-perspective Packaging Evaluation Model Based on Grid-fuzzy Borda Number[J].Packaging Engineering,2013,34(3):5-7,25. |
基于隔栅-模糊 Borda 数的产品包装多视角评价模型 |
Multi-perspective Packaging Evaluation Model Based on Grid-fuzzy Borda Number |
投稿时间:2012-11-09 修订日期:2013-02-10 |
DOI: |
中文关键词: 产品包装 评价模型 隔栅-模糊 Borda 数 多视角 |
英文关键词: product and packaging evaluation model grid-fuzzy Borda number multi-perspective |
基金项目:国家自然科学基金项目(60872089);四川省教育厅基金项目(10ZA188);西华大学重点科研基金项目 |
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中文摘要: |
由于不同评价主体对包装设计方案评价要素的满意度或重视性排序有所差别,基于隔栅-模糊 Borda 数构建了包装方案的评价模型。 首先建立了产品包装的评价指标体系,然后基于隔栅计算单一准则下的指标相对权重,再采用线性加权和法将底层指标的评价分值逐层向上级指标综合,直至得到设计方案的综合得分,实现了包装设计的多视角综合评价。 最后,通过实例验证了模型的可操作性和有效性。 |
英文摘要: |
A packaging evaluation model was constructed based on Grid-Fuzzy Borda number according to discrepancy of satisfaction or emphasis on packaging design evaluation elements by different evaluation person. First, evaluation index system for the packaged product was established. Secondly the relative index weights with respect to single criterion indicators were computed. Thirdly the resultant score of the alternative was obtained by the way that the evaluation of bottom index was integrated to the upper counterpart by layers, through the linearly weighted summation, to implement the multi-perspective comprehensive evaluation of packaging design. The feasibility and effectiveness of the model was validated through a case study. |
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