| 摘要: |
| 目的 解决低碳经济模式下快递包装材料非绿色、缺乏统一标准、回收制度不健全等问题。方法 综合运用调研问卷、行为观察、访谈等方法研究“消费者-快递人员-经销商”等三大主体，通过专家打分选取9个相关指标，基于层次分析法建立快递包装的综合效益模型，将模糊综合评判与问卷数据相结合，定量化处理得出消费者对现有包装的评分。结果 对于“环保意愿”指标，消费者最为重视，权重达0.682；对于“循环利用”指标，消费者最容易忽视，权重为0.08；建立了快递包装综合效益与指标体系的关系式；得出消费者对现有快递包装的最终评分为72.53，满意程度不高。结论 从鼓励绿色包装材料的研发、使用，促进包装减量化、人性化设计，构建合理的回收系统等方面入手，可提高快递包装的综合效益，实现物流包装行业的可持续发展。 |
| 关键词: 绿色包装 低碳经济 模糊综合评价 层次分析法 |
| DOI：10.19554/j.cnki.1001-3563.2019.23.027 |
| 分类号:TS206 |
| 基金项目:2017年江苏省高校哲学社会科学研究基金（2017SJB0127）；2019年教育部人文社会科学研究一般项目（19YJC760132） |
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| Application of Fuzzy Comprehensive Evaluation in Green Express Packaging |
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XU Li, WANG Xin-yi, GUAN Xue-song, ZHU Nan-feng, XU Chang-yan, LI Da-gang
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Nanjing Forestry University, Nanjing 210037, China
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| Abstract: |
| The work aims to solve the problems of non-green express packaging materials, lack of uniform standards and imperfect recycling system under the low-carbon economic model. In the methods of questionnaire, behavior observation and interview, the three main bodies of "consumers-express personnel-distributors" were studied. Nine relevant indexes were selected through experts’ scoring. Based on the analytic hierarchy process, a comprehensive benefit model of express packaging was established, which combined the fuzzy comprehensive evaluation with the questionnaire data, and obtained the consumers' scores of the existing packaging quantitatively. Consumers attached the most importance to the indexes of "environmental protection willingness", with a weight of 0.682; for "recycling" indexes, consumers were most likely to ignore, with a weight of 0.08. The relationship between the comprehensive benefits of express packaging and the index system was established. The final score of consumers on the existing express packaging was 72.53, which was not satisfactory. Encouraging the research and development, use of green packaging materials, promoting packaging reduction and humanized design, and building a reasonable recycling system can improve the comprehensive benefits of express packaging and realize the sustainable development of logistics packaging industry. |
| Key words: green packaging low carbon economy fuzzy comprehensive evaluation analytic hierarchy process |
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